Objective
Branding in the most important livestock and agriculture international event: EXPO RURAL.
Summary
BTL activation. Stand designed especially for Fernet Branca with the institutional colors. It had a 6x5m structure of vertical panels demarking the perimeter with wraparound borders. Graphics and logos were present in side panels and the background. A 55-inch screen with an institutional video loop. The space had a service area, cocktail bar and promoters who invited to try the drinks.
Video
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