Objective
Boost the tourist flow in Sao Paulo with a promotional stand in Abasto Shopping. Segmentation: exposure time and quality of contact. Brand experience through the interaction with the target audience.
Summary
Promotional stand with visual impact in the food court of Abasto Shopping. To promote tourism in the city of Sao Paulo, the public was invited to enjoy the 360° experience with images of the city of Brazil. Over 1,360,320 people visit Abasto Shopping each month.
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