Objective
Presence in the international music festival that gathers the most important artists of the world. Brand experience through the interaction with the target audience. Incentive the content share in social media.
Summary
During Lollapalooza 2019 we made a special action through an interactive stand. The target audience could enjoy the different activations we developed: personalized vynil, laser VR, flipper, DJ set and much more. Full development of the campaign: idea, design, production, coordination and control. Over 300,000 people enjoyed the experience #SuenaBranca.
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