Objective
Communicate the launch of the perfume Toy 2 Pearl through a participative experience.
Summary
Together with Latcom, we developed an incredible proposal for the launch of Moschino's new perfume. We installed a giant replica of the product packaging, hand-carved, in different malls, with dazzling colors and a neon-lit back to invite visitors to take photos, try the perfume, and take a sample.
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