Objective
Boost the brand's engagement with its audience with a special action for the 2024 Copa América.
Summary
As part of the 2024 Copa América, we developed an amazing activation for Rexona by installing a spectacular net with balls that recreates the Argentine flag, covering the main entrance to Chinatown. With this experience, we created a festive atmosphere to cheer on the national soccer team and made an impact on the audience at this very busy spot.
Gallery
Keep exploring
