Objective
Improve the customer experience inside the bank and make the bank's advertising content shown on the screens more attractive.
Summary
Creation of the bank's own entertainment content on different topics like sports, trivia, games, technology, sustainability, travel, lifestyle, cooking, etc. The content creates a mix with the bank's own videos and playlists are formed that can be watched while the customer waits to be attended to. There is a playlist for the bank's mass customer base and another for its premium (select) segment with differentiated content. Adding local content to the branches in each province to generate greater engagement with local customers.
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