Objective
Generate brand impact and positioning at the main vacation spots in Uruguay and Argentina, targeting the Premium segment during the 2018 season.
Summary
In the main restaurants and inns of Mar del Plata, Pinamar, Cariló, and Punta del Este, BTL activities were carried out, allowing the public to interact with the brand through personalized spaces with sunbeds, cushions, umbrellas, blankets, and much more, which created satisfaction and amazed customers. In Montevideo, a special activation took place with promoters who would surprise passengers arriving by sea. For the public arriving by air in Punta del Este, a group of promoters was also waiting at the flight exits to welcome them with POP material.
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