Objective
Connect with the younger generations through unique experiences.
Summary
For Buenos Aires Trap, we developed two key platforms: music and gaming, which stood out as benchmarks for innovation and interactive experiences at the event. The Shell Music space stood out as a hub of energy and entertainment. With over 200 m² spread across two levels, it included a terrace with prime views of the main stage, a Glitter Bar for customized makeup, a Gravity Room for photos, and a shaded relaxation area. Additionally, the interactive area offered games like Piano Hero and charging stations for mobile devices.
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