Objective
Transform the Alto Palermo store into an immersive experience, bringing the design and comfort of the Vomero 18 sneaker to the point of sale.
Summary
Inspired by the comfort, texture, and colors of the new model, we created a display with foam modules covered in vinyl fabric. The space was complemented with a floor printed in the same tone and a relaxing area with comfortable chairs. The store became a real meeting point: a place for those who love running and training with Nike.
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