Objective
Develop Tang’s campaign and incentive kids to boost their creativity every day.
Summary
During the summer of 2023, Tang challenged the kids to create their own flavor. La Combineta traveled to the main tourist destinations in Argentina, inviting kids to have fun creating their own flavor by mixing among the brand’s 16 varieties. They also got to take a photo to share on social media and have a chance to win lots of prizes. The same activation also took place in different supermarkets in AMBA, Córdoba, and Paraná. It was a success!
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