Objective
Capture the audience’s attention to boost the presence of the Axe Fine Fragrance Collection at the point of sale.
Summary
We developed 3D digital content tailored to a large-format screen at the Unicenter shopping mall. The piece took advantage of the scale and vertical setup to create an immersive and high-impact experience. The campaign combined a cinematic aesthetic with dynamic visual elements, achieving maximum visibility and brand recall in a high-traffic environment.
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