Objective
Presence in the most federal festival of the country, Cosquin Rock in the province of Córdoba. Brand experience through interaction with the target audience. Incentive the content share in social media.
Summary
During Cosquin Rock festiva, we made a special action through an interactive truck. The target audience could enjoy of the different activations we developed: Memotest Branca, surprise tattoo zone, personalized disc cover, giant jengas and much more. Full development of the campaign: idea, design, production, coordination and control. Over 120,000 people enjoyed the #ParaisoFernetista.
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