Objective
To create a playful and innovative experience that surprises the audience and drives interaction with the brand.
Summary
Thousands of visitors tested their skills with a laser game. The action, which combined technology and fun, took place in Mar del Plata, Pinamar, and Villa Gesell, giving visibility to the “Mi McDonalds” app. The activities were held in an interactive booth with a modern design and vibrant lights, and participants had to pick up an object without breaking the laser beams that protected it.
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