Objective
Generate a creative and impactful brand experience that captivates the audience, conveying the value and sustainable commitment in its production.
Summary
In its commitment to always create innovative proposals, McDonald’s invited us to carry out an impressive brand experience in the center of Buenos Aires. For this, we set up a spectacular giant coffee cup, like an enormous ball pit, located at the Obelisk where the public participated in various games to win coffee mugs. With this action, we sought to surprise, treat McCafé consumers, and celebrate in a big way the importance of the brand and the quality of a coffee certified by Rainforest Alliance, which means that the product is made using methods that support the three pillars of sustainability: Social, Economic, and Environmental.
Video
Gallery
Keep exploring
