Objective
Generate engagement for the brand with its clients through a unique experience.
Summary
For summer 2023, McDonald’s challenged us to create real brand experiences for their customers. McKaraoke. We designed a spectacular karaoke on wheels that traveled along the Argentine Atlantic coast. We decorated the interior with a neon aesthetic to make the truck stand out even more at night. Lots of people got up to sing and be part of this fun experience. McCubes. We set up these innovative activations in restaurants in Mar del Plata, Chascomús, Villa Carlos Paz, and Posadas so that after eating, customers could create a memorable moment to share on their social media. The cubes also carried the neon aesthetic so that the photos would look equally spectacular at any time of the day.
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