Objective
Strengthen brand recognition in key tourist destinations through experiences.
Summary
To position Remax in the key summer tourist destinations and generate engagement with the audience, we designed exclusive recreation areas in Mar del Plata, Pinamar, Cariló, Costa Esmeralda, Villa Carlos Paz, and Bariloche. The spaces featured lounges, daybeds, giant deck chairs, hammocks, and stand-up boards, offering visitors moments of relaxation and entertainment in environments branded with the company’s identity. Remax increased its presence by creating relaxed, functional, and attractive spaces for both families and the general public.
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