Objective
Generate engagement with the Shell Box application in the youth market.
Summary
Karol G and Milo J's concerts were the perfect setting for the activations we developed for Shell Box Music. Thousands of people visited the setups we put together at Movistar Arena and Estadio Vélez to enjoy themselves, play on an interactive piano, and win exclusive prizes. They also had the chance to take fun photos at a dedicated spot and get ready for the concert at the glitter stand.
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