Objective
Communicate the launch of TANG Balance through an experience, promoting the development of creativity in children with a proposal in which color, shape and senses are the protagonists.
Summary
In the summer of 2024, TANG invited kids to the fun “Creativineta” to boost their creativity. On a truck strategically placed at the busiest spots in Mar del Plata and Villa Carlos Paz, participants could let their imagination run wild, creating characters that were later posted on social media to compete for a toy of their drawing, along with other great prizes. The activation was a success: over 9,000 people tasted TANG balance juices, and more than 3,500 little artists dared to create their own characters.
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