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Cases
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Levi´ s
The iconic LEVI'S 501 jeans, born in 1890, celebrated their 150th anniversary in a spectacular event alongside CAS. During the celebration, which included over 1,000 guests, attendees enjoyed a retrospective show and an impressive multimedia performance. The event featured powerful acts by Fuerza Bruta and Trueno, as well as appearances by the renowned DJs Zuker and DJ Mami. This unique event honored the history and legacy of Levi's 501, highlighting its freshness, innovation, and leadership in the world of denim.
McDonald's
In its commitment to always create innovative proposals, McDonald’s invited us to carry out an impressive brand experience in the center of Buenos Aires. For this, we set up a spectacular giant coffee cup, like an enormous ball pit, located at the Obelisk where the public participated in various games to win coffee mugs. With this action, we sought to surprise, treat McCafé consumers, and celebrate in a big way the importance of the brand and the quality of a coffee certified by Rainforest Alliance, which means that the product is made using methods that support the three pillars of sustainability: Social, Economic, and Environmental.
El Globo District
The El Globo District launched its new development in Montevideo, Uruguay. It’s a new 100% Smart business hub, a unique and innovative place in Latin America, where business, art, and technology come together. The event spanned a three-day agenda. At CAS, we handled the full production of the event held in the historic building located in Ciudad Vieja. We created the entire atmosphere, organized the catering, and managed all the production and coordination of the event’s content, including delivering the final multimedia material for communication and promotion in media and on social networks.
McDonald’s
For summer 2023, McDonald’s challenged us to create real brand experiences for their customers. McKaraoke. We designed a spectacular karaoke on wheels that traveled along the Argentine Atlantic coast. We decorated the interior with a neon aesthetic to make the truck stand out even more at night. Lots of people got up to sing and be part of this fun experience. McCubes. We set up these innovative activations in restaurants in Mar del Plata, Chascomús, Villa Carlos Paz, and Posadas so that after eating, customers could create a memorable moment to share on their social media. The cubes also carried the neon aesthetic so that the photos would look equally spectacular at any time of the day.
Remax
During summer 2023, we took Remax to the main touristic destinations of Argentina. We created the perfect setting and exposure for the brand in the main resorts of Mar del Plata, Pinamar, Costa Esmeralda, Villa Carlos Paz y Bariloche. We built the activations in each one of them with corporeals, fun games for the kids and presence of the logo in sofas, tables, deck chairs and parasols.
Tang
During the summer of 2023, Tang challenged the kids to create their own flavor. La Combineta traveled to the main tourist destinations in Argentina, inviting kids to have fun creating their own flavor by mixing among the brand’s 16 varieties. They also got to take a photo to share on social media and have a chance to win lots of prizes. The same activation also took place in different supermarkets in AMBA, Córdoba, and Paraná. It was a success!