Work
Cases
59 works · page 3 of 10
McDonald's
For six weeks, McKaraoke traveled around Mar del Plata and Pinamar, becoming the center of fun. The activation, carried out on a branded truck with special effects and lights, attracted a big crowd, and at the end of each performance, participants could win brand prizes.
Cif
We developed a Fake Out of Home (FOOH) digital content for the launch of the new Cif Bio Active Detergent. We combined technology and creativity to surprise and connect with the audience.
Newsan
The project involved decorating the Newsan store at Unicenter with a creative concept inspired by Paris, taking advantage of the Olympic Games in that city and connecting technology with cooking. The decoration blended classic Parisian charm with the modernity of appliances. A space resembling a bistro was designed, featuring floral arrangements placed on tables, shelves, and hanging from the ceiling. Additionally, to enhance the sensory experience, smoke machines were installed to release the scent of freshly baked bread, evoking a traditional bakery and sparking visitors' curiosity.
Shell Music
For Buenos Aires Trap, we developed two key platforms: music and gaming, which stood out as benchmarks for innovation and interactive experiences at the event. The Shell Music space stood out as a hub of energy and entertainment. With over 200 m² spread across two levels, it included a terrace with prime views of the main stage, a Glitter Bar for customized makeup, a Gravity Room for photos, and a shaded relaxation area. Additionally, the interactive area offered games like Piano Hero and charging stations for mobile devices.
Rexona
As part of the 2024 Copa América, we developed an amazing activation for Rexona by installing a spectacular net with balls that recreates the Argentine flag, covering the main entrance to Chinatown. With this experience, we created a festive atmosphere to cheer on the national soccer team and made an impact on the audience at this very busy spot.
Moschino
Together with Latcom, we developed an incredible proposal for the launch of Moschino's new perfume. We installed a giant replica of the product packaging, hand-carved, in different malls, with dazzling colors and a neon-lit back to invite visitors to take photos, try the perfume, and take a sample.