Work
Experience
38 cases
Mcdonald's
We implemented activations with laser games and prize wheels at the main tourist centers in Argentina. Visitors participated for immediate benefits and discounts in an interactive environment. The event achieved high turnout and time spent at the locations, strengthening the connection with the brand during the summer season.
Cladd
We designed and installed a 120 m² booth for Cladd at EMITEX, with segmented areas, LED screens, and an immersive sensory experience in a textile tunnel. An impressive setup that attracted hundreds of visitors and strengthened the brand image.
Remax
To position Remax in the key summer tourist destinations and generate engagement with the audience, we designed exclusive recreation areas in Mar del Plata, Pinamar, Cariló, Costa Esmeralda, Villa Carlos Paz, and Bariloche. The spaces featured lounges, daybeds, giant deck chairs, hammocks, and stand-up boards, offering visitors moments of relaxation and entertainment in environments branded with the company’s identity. Remax increased its presence by creating relaxed, functional, and attractive spaces for both families and the general public.
McDonald’s
Thousands of visitors tested their skills with a laser game. The action, which combined technology and fun, took place in Mar del Plata, Pinamar, and Villa Gesell, giving visibility to the “Mi McDonalds” app. The activities were held in an interactive booth with a modern design and vibrant lights, and participants had to pick up an object without breaking the laser beams that protected it.
McDonald's
For six weeks, McKaraoke traveled around Mar del Plata and Pinamar, becoming the center of fun. The activation, carried out on a branded truck with special effects and lights, attracted a big crowd, and at the end of each performance, participants could win brand prizes.
Shell Music
For Buenos Aires Trap, we developed two key platforms: music and gaming, which stood out as benchmarks for innovation and interactive experiences at the event. The Shell Music space stood out as a hub of energy and entertainment. With over 200 m² spread across two levels, it included a terrace with prime views of the main stage, a Glitter Bar for customized makeup, a Gravity Room for photos, and a shaded relaxation area. Additionally, the interactive area offered games like Piano Hero and charging stations for mobile devices.
Rexona
As part of the 2024 Copa América, we developed an amazing activation for Rexona by installing a spectacular net with balls that recreates the Argentine flag, covering the main entrance to Chinatown. With this experience, we created a festive atmosphere to cheer on the national soccer team and made an impact on the audience at this very busy spot.
Shell
Karol G and Milo J's concerts were the perfect setting for the activations we developed for Shell Box Music. Thousands of people visited the setups we put together at Movistar Arena and Estadio Vélez to enjoy themselves, play on an interactive piano, and win exclusive prizes. They also had the chance to take fun photos at a dedicated spot and get ready for the concert at the glitter stand.
Remax
Thousands of people enjoyed the activations we did with RE/MAX at the most popular spots in Mar del Plata, Pinamar, Villa Carlos Paz, and Bariloche. Each place was decorated with RE/MAX's image and branding, boosting the brand's visibility. We also created play and relaxation spaces for both kids and adults to enjoy.
Tang
In the summer of 2024, TANG invited kids to the fun “Creativineta” to boost their creativity. On a truck strategically placed at the busiest spots in Mar del Plata and Villa Carlos Paz, participants could let their imagination run wild, creating characters that were later posted on social media to compete for a toy of their drawing, along with other great prizes. The activation was a success: over 9,000 people tasted TANG balance juices, and more than 3,500 little artists dared to create their own characters.
McDonald’s
In Mar del Plata and Pinamar, we developed a unique experience, inviting people to get on stage and dare to sing. The “Meet & Eat” was a success and attracted people of all ages who enjoyed themselves and danced nonstop.
Beldent
Through the collaboration with CAS, Beldent joined the Freestyle Master Series scene. This strategic partnership was a groundbreaking step in bringing the brand closer to the vibrant world of music and entertainment, while at the same time, strengthening the connection with a young and dynamic audience, sparking their interest and engagement.
McDonald's
In its commitment to always create innovative proposals, McDonald’s invited us to carry out an impressive brand experience in the center of Buenos Aires. For this, we set up a spectacular giant coffee cup, like an enormous ball pit, located at the Obelisk where the public participated in various games to win coffee mugs. With this action, we sought to surprise, treat McCafé consumers, and celebrate in a big way the importance of the brand and the quality of a coffee certified by Rainforest Alliance, which means that the product is made using methods that support the three pillars of sustainability: Social, Economic, and Environmental.
El Globo District
The El Globo District launched its new development in Montevideo, Uruguay. It’s a new 100% Smart business hub, a unique and innovative place in Latin America, where business, art, and technology come together. The event spanned a three-day agenda. At CAS, we handled the full production of the event held in the historic building located in Ciudad Vieja. We created the entire atmosphere, organized the catering, and managed all the production and coordination of the event’s content, including delivering the final multimedia material for communication and promotion in media and on social networks.
McDonald’s
For summer 2023, McDonald’s challenged us to create real brand experiences for their customers. McKaraoke. We designed a spectacular karaoke on wheels that traveled along the Argentine Atlantic coast. We decorated the interior with a neon aesthetic to make the truck stand out even more at night. Lots of people got up to sing and be part of this fun experience. McCubes. We set up these innovative activations in restaurants in Mar del Plata, Chascomús, Villa Carlos Paz, and Posadas so that after eating, customers could create a memorable moment to share on their social media. The cubes also carried the neon aesthetic so that the photos would look equally spectacular at any time of the day.
Remax
During summer 2023, we took Remax to the main touristic destinations of Argentina. We created the perfect setting and exposure for the brand in the main resorts of Mar del Plata, Pinamar, Costa Esmeralda, Villa Carlos Paz y Bariloche. We built the activations in each one of them with corporeals, fun games for the kids and presence of the logo in sofas, tables, deck chairs and parasols.
Tang
During the summer of 2023, Tang challenged the kids to create their own flavor. La Combineta traveled to the main tourist destinations in Argentina, inviting kids to have fun creating their own flavor by mixing among the brand’s 16 varieties. They also got to take a photo to share on social media and have a chance to win lots of prizes. The same activation also took place in different supermarkets in AMBA, Córdoba, and Paraná. It was a success!
Guess
To announce the launch of Guess's new Splashes collection, we designed a special activation. In Vicente López's Coastal Vial and in Palermo Woods, we set up a branded truck where people received samples of the new fragrances and took photos in a photo booth decorated for Spring Day.
Nike
Nike opened its renovated store in Unicenter under the international 'Rise' concept and trusted us for its grand opening. We lit up the night in Martínez with a spectacular drone show that allowed us to create a high-impact spectacle forming the brand's iconic logo.
Levi´s
Special event for clients, press, and influencers. Levi's celebrates Earth Day and has many initiatives to improve its production processes. Event held at the Buenos Aires Planetarium with a show of images in the main dome. Information and methods for taking care of the environment.
McDonald´ s
Create impact through disruptive actions. Promote brand buzz marketing. Create a fun brand experience inside the stores during the summer vacation season. Encourage the use of "Auto Mc" on any mode of transportation: car, bicycle, skateboard, etc.
Santander Río
Creation of the bank's own entertainment content on different topics like sports, trivia, games, technology, sustainability, travel, lifestyle, cooking, etc. The content creates a mix with the bank's own videos and playlists are formed that can be watched while the customer waits to be attended to. There is a playlist for the bank's mass customer base and another for its premium (select) segment with differentiated content. Adding local content to the branches in each province to generate greater engagement with local customers.
Santander Rio
In the main restaurants and inns of Mar del Plata, Pinamar, Cariló, and Punta del Este, BTL activities were carried out, allowing the public to interact with the brand through personalized spaces with sunbeds, cushions, umbrellas, blankets, and much more, which created satisfaction and amazed customers. In Montevideo, a special activation took place with promoters who would surprise passengers arriving by sea. For the public arriving by air in Punta del Este, a group of promoters was also waiting at the flight exits to welcome them with POP material.
Comunicación Interna
The agreement with the Ministry of Justice of the City Government includes: · Purchase and installation of the equipment. · Development of management software. · Content design · Content production · Content management · Monitoring · Report preparation. System installation in 30 Police Stations in the City of Buenos Aires. Each installation consists of a 49” TV with a Mini PC, and all management is done remotely from CAS offices.
Ministerio de Seguridad
Concept, development, production, and installation of external and internal signage.
Remax
Research for the elections of parks and creation of the strategy that impacts on the target audience. Using of urban furniture in the entrance to the beach resorts. Creation of BTL spaces like games, family lounges and recreational activities. Brand presence in the beach with parasols, deck chairs and watchtowers. Merchandising.
McDonald's
Research for the election of spots and creation of a strategy that impacted on the target audience. Development of an artistic piece created with flyers promoting the restaurant. Special activation: promotion, live music.
Argentina Tourism
Research for the election of spots and creation of strategy that impacted on the target audience. Using of digital urban furniture. Creation of special action with phone calls in real time, interaction with the urban furniture through a microphone.
Banco Ciudad
During one of the most important sport events of the year, we developed the communication strategy in four locations for Banco Ciudad. Taking as a starting point the YOG mascot, we made the design and production in each park generating and accomplishing the desired impact in each location.
Remax
In the main resorts of Mar del Plata, Pinamar, Villa Carlos Paz and Punta del Este we’ve made BTL actions that let the interaction of the audience with the brand. We covered the entrances to the resorts with banners, totems, corporeals and vynils. We established two large spaces, on the one hand a relaxing area with a deck with parasols, deck chairs and shade roofs. On the other hand, the game area for the kids to have fun. This way, the whole family could enjoy the summer. Full development of the summer campaign: idea, production, implementation and control. Over 200 assets captivated the vacationers in Argentina and Uruguay.
Fernet Branca
During Cosquin Rock festiva, we made a special action through an interactive truck. The target audience could enjoy of the different activations we developed: Memotest Branca, surprise tattoo zone, personalized disc cover, giant jengas and much more. Full development of the campaign: idea, design, production, coordination and control. Over 120,000 people enjoyed the #ParaisoFernetista.
Fernet Branca
During Lollapalooza 2019 we made a special action through an interactive stand. The target audience could enjoy the different activations we developed: personalized vynil, laser VR, flipper, DJ set and much more. Full development of the campaign: idea, design, production, coordination and control. Over 300,000 people enjoyed the experience #SuenaBranca.
Sao Paulo Ciudad
Promotional stand with visual impact in the food court of Abasto Shopping. To promote tourism in the city of Sao Paulo, the public was invited to enjoy the 360° experience with images of the city of Brazil. Over 1,360,320 people visit Abasto Shopping each month.
Fernet Branca
BTL activation. Stand designed especially for Fernet Branca with the institutional colors. It had a 6x5m structure of vertical panels demarking the perimeter with wraparound borders. Graphics and logos were present in side panels and the background. A 55-inch screen with an institutional video loop. The space had a service area, cocktail bar and promoters who invited to try the drinks.
Policía de la Ciudad
Interactive stand for the Policía de la Ciudad in the INTERSEC expo, the most important business center of the security industry in South America. Open space with independent modules so as the people had a better visualization of the stand from every angle. We installed a digital totem with a 55-inch screen and a institutional video loop. Oculus 3D with 360 content of the City Police and Firemen’s training center for professionals and students to live the experience.
Policía de la Ciudad
BTL activation and production and implementation of an interactive stand.
McDonald's
BTL action. A caravan was held over two weekends in Buenos Aires City and Greater Buenos Aires. More than fifteen towns and multiple McDonald’s locations were visited, inviting people to participate and spread the action on social media.
ESPN
BTL activation with Out Of Home elements to direct the audience in the exclusive areas of shopping malls. Capture at the Museo Nacional train station, Augmented Reality in the main shopping centers where the public experienced their Olympic experience. Viralization of the campaign on social media (#yoRIOxESPN) and coverage in the press.